Byredo

One of today’s most trendy luxury brands behind cult fragrances and home goods celebrates over 15 years of hit collaborations and innovative projects.

Founded in 2006 in Stockholm by Ben Gorham—a former basketball player turned self-taught perfumer—Byredo is one of today’s most popular global brands known for its fragrances, makeup, home goods, and accessories. With the desire to translate memories and emotions into unique experiences, Byredo is an innovative force in modern luxury.

This volume explores the brand’s heritage and identity through a dictionary format, with such entries as Art, Eyes, Paris, and Water. Readers discover iconic candles and fragrances, hit collaborations, and boundary-breaking campaigns. Photography by some of fashion’s luminaries—including Craig McDean, Paolo Roversi, and Inez & Vinoodh—illustrates Byredo’s singular universe. Candles take inspiration from Stockholm’s cold winter nights. Partnerships with the late fashion designer Virgil Abloh, a close collaborator who imagined candles, T-shirts, and bags; rapper Travis Scott, who developed a candle and perfume; and jewelry designer Charlotte Chesnais, who designed a line of unisex gems, demonstrate creative breadth. Chapters on diverse product offerings, from hiking boots to Italian-made leather goods, enliven the pages. Crafted with the same attention to detail and inventiveness as the brand’s products, this fascinating publication comes alive with 26 die-cuts interspersed throughout its 336 pages and a supple latex paper cover.

About The Author

Ben Gorham was born in Sweden in 1977 and grew up in Stockholm, Toronto, and New York. He founded Byredo in 2006, setting up offices in Paris and Stockholm. He lives in Stockholm with his wife and children. Grace Johnston is a UK-born, Paris-based writer, editor, and curator.